penetration costs

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• Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

• Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

• Social Penetration Theory — was formulated by the psychology professors Irwin Altman and Dalmas Taylor as their attempt to describe the dynamics of relational closeness. They proposed that closeness occurs through a gradual process of self disclosure, and closeness develops …   Wikipedia

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